Breastfeeding Awareness Campaign: Daily Mom’s August Initiative


It’s officially that time!  Welcome to our newest Daily Mom Initiative, the Breastfeeding Awareness Campaign! For the entire month of August, we will be sharing our best and latest articles on breastfeeding related topics.  Here is some of what you can look forward to this month:

  • Tips for Exclusively Pumping Moms
  • Best Nursing Bras for Plus-sized Women
  • Our Guide for Newly Breastfeeding Moms
  • Tips for Troubleshooting Thrush
  • Ideas for Father and Newborn Bonding
  • Recipe for Lactation Cookies
  • A Look at Breastfeeding Through the Eyes of Fathers
  • What You Wish You Had Known About Breastfeeding
  • Tips to Get a Good Latch

PLUS:  A DOUBLE giveaway for newly breastfeeding moms and veteran moms alike!

     …….. and MUCH MORE!!

In addition to the Breastfeeding Awareness Campaign launch, we are also launching our latest feature category: “Mommy Moments“. With the launch of this category, we will be publishing several reader submitted and Daily Mom contributor breastfeeding stories.  These personal accounts will include highs, lows, your bad-ass breastfeeding pictures, and the hilarious in-between tales of what it really is like to breastfeed an infant or toddler.  We also will be be publishing some dad submissions in this new category, detailing their experiences supporting and watching their partner breastfeed.

Lauren & Peightonnew

What This Campaign Is:

The Breastfeeding Awareness Campaign is about supporting and empowering women who make the decision to breastfeed.  Whether you choose to breastfeed for a day or through toddlerhood, this initiative is all about you.  We want to highlight what breastfeeding is really like, provide helpful resources for women who are struggling and still want to nurse, and reassure women who are afraid to try that they can do it!

What This Campaign Is Not:

The Breastfeeding Awareness Campaign is not about shaming mothers. There are a host of reasons why a women may not breastfeed.  This campaign is not about passing judgement or only celebrating moms who breastfeed past a certain benchmark.  One reason that some women do not breastfeed or do not breastfeed for as long as they would like is often for lack of support or information.  That’s what this campaign is about.  Providing that information and support for mothers who need it.

Join Us this month as we celebrate the amazing superpower of lactation and in supporting women who breastfeed, who want to know if breastfeeding is right for them, or are just plain curious to know what it’s all about.


Photo Credits:  Mother with child adapted from Chris Alban Hansen (CC BY-SA 2.0); Black and white photo by Bill Ivy

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Katherine lives in Kansas City with her husband, toddler, and 3 furry children. When she is not at home with her daughter, she is finishing up her Ph.D. in psychology or working on one of her multiple half-finished art projects. She loves ceramics, crafts, fitness, paper mache, and pretending to learn French and Spanish.

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