FAVORITE FASHION BRANDS FOR 2017

Discovering new fashion brands or finding styles and trends that will work with your busy lifestyle isn’t always easy to do as a mom. You invest more time in shopping for your kids, and you default to the same old t-shirt that you’ve been wearing since before your first pregnancy. Stop that and invest in yourself. Invest in a wardrobe upgrade. By adding a few new pieces to your closet, you can change up your look and inspire yourself with how confident you can feel. Step away from the faded yoga pants and step into some new styles from our favorite fashion brands for 2017.

Ecco

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These days, casual sneakers are becoming the new flats when it comes to trendy women’s fashion. We love pairing chic sneakers with anything from sundresses to leather jackets to the finest athleisure pants. The key is finding a pair that doesn’t scream I-only-belong-in-the-gym, featuring a good mix of neutrality and a more dressier vibe.

ECCO’s new Cool 2.0 GTX line of sneakers for women fits the bill perfectly, and we’re utterly obsessed. Available in a leather or textile upper, with a variety of colors to pick from – although we’re drawn to black, because honestly, how can you go wrong with black – these sneakers aren’t only on trend style-wise this spring, but they are of course, super comfortable and easy on the feet.

With a Gore-Tex Surround waterproof layer and air channels that keep moisture out and skin dry, and a flexible and lightweight design, the Cool 2.0 GTX sneakers are technologically advanced and easy to wear all day, from the office to happy hour.

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About ECCO

ECCO evolved from the visionary mind of founder Karl Toosbuy, who was determined to run his own business at an early age, and succeeded above and beyond his wildest expectations. This medium-sized family business creates high-quality shoes and accessories based on the Scandinavian approach, along with pioneering new innovative ways to make their shoes more comfortable, better designed, and increasingly stylish, all while keeping an environmentally responsible attitude.

Three Dots

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Shopping can get complicated, but some girls like to keep it simple, yet still stylish. If you are one of those girls, you will love shopping with Three Dots. This brand makes effortless clothing for women who know what they want and like being on trend. Shop by category and browse their seasonal collections. If you know you need some new tanks for summer, you can skip all the other stuff and go right to the tanks. Shop for what you need, when you need it, and you are all set with Three Dots.

Tank tops are a must for the summer. Really, tanks are a staple in the wardrobe that we wear all year long as a layer. Pick up some high quality, fashionable tank tops from Three Dots by shopping The Tank Shop. They have your basic layering tanks that can be worn on their own, like this Long Fitted Tank that is stretchy and grey. Pair it with leggings or wear it as a layer. A tank like this is a necessity for every wardrobe.

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Three Dots also offers tees and tanks that can be dressed up. Not all tank tops are meant to be layered. Some are a statement piece and will have everyone looking at you and wondering where you got that gorgeous top.

We love the tees from Three Dots for their versatility. A v-neck tee with a feminine neckline is beautiful and comfortable at the same time. This is another wardrobe staple and can be paired with anything from jeans to skirts.

Speaking of skirts, Three Dots offers skirts that are sassy and sweet. Shop skirts by length and/or color to find exactly what you desire. Pair it with a couple different tanks and tops and you will have multiple new outfits ready to carry you through summer.

If you want a shirt with a little more structure than tanks and tees, Three Dots has you covered for that as well. Their tops include button top blouses, off the shoulder tops, draped tops, and more. Lightweight button down tops are the perfect piece for travel. They keep you comfortable on a chilly airplane, but are not so heavy that you can’t walk right off the plane and head off on an adventure.

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About Three Dots

Three Dots all began with one woman and the quest for the perfect tee shirt. That was 20 years ago, and today their mission is still the same, to offer stylish clothes that work for every woman, every day. Three Dots is clothing for women who know what they want and don’t want to waste time finding it. They believe there is luxury in comfort and they want to be the brand you turn to when adding new pieces to your wardrobe that you will live in. Based in southern California, this is a proud American company with 95% of their clothing created at their corporate offices to ensure hands-on care from first sketch to last stitch.

OluKai

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Summer time calls for sandals. Your toes are ready to see some sunshine. So get a pedicure and some great sandals from OluKai. You will be ready for the beach the second you slide your feet into their sandals. So many people make the mistake of going cheap when it comes to sandals. Don’t do that. Cheap sandals don’t fit and they don’t even last one season. A pair of sandals from OluKai is an investment in your summer and in your feet. They are carefully designed for style, fit, and durability. In fact, OluKai shoes come with a One Year Warranty, but they will last much longer. Here are some of our favorite styles from this Hawaiian company that channels the spirit of the islands in everything they create.

We have all heard of the little black dress. Now meet the little black sandal. The Po’iu is the perfect strappy sandal. Available in three colors, we are obsessed with the sexy look you get from the black. This gladiator style sandal features criss-crossed straps with a buckle at the ankle that stays in places. Made with handcrafted leather and an anatomical contoured PU midsole with vegetable-tanned vachetta leather footbed, the Po’iu is comfortable and supportive. Pair these sandals with pretty much anything from leather pants to a swimsuit and cover up. You could go on vacation somewhere tropical and only pack these to keep your suitcase light!

The ‘Eheu is an ideal sandal for every day wear. This strappy sandal has a t-strap design with a comfortable double strap around the back of the heel. The ankle strap is adjustable for a custom fit. The soft microfiber lining make these shoes a dream to wear. Choose from four colors, shown here in Pewter. You will wear these shoes everywhere, whether walking in the desert, chasing kids at the playground, or strolling down the boardwalk at the beach.

While you are shopping for yourself, order a pair of sandals for your husband or boyfriend. OluKai makes the best flip flops for men and the Polena is no exception. Skip the $5 rubber flip flops this summer and get him some real shoes please! This two tone, full grain leather sandal will hold up all summer and into the next. The outboard strap of the Polena is built into the outside surface of the sidewall instead of the footbed. That means that these sandals fit extremely well and are supportive. The footbed is anatomically molded and the outsole is designed to be naturally non-marking and non-slip, even on wet surfaces. You won’t find a more durable sandal for him.

About OluKai

OluKai shoes are specially designed to be a better class of products for a relaxed lifestyle, built with strong values and roots in style, craftsmanship, durability, and comfort, from heel to toe. OluKai uses the highest quality materials, true fitting lasts, and anatomical footbeds to give you the perfect fit and all day comfort. OluKai footwear is guaranteed against manufacturers defects for one year from the date of purchase.

Tobi

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Tobi is your one stop shop for all things spring! With their extensive product offerings, you can easily outfit your entire closet with the latest dresses, wedges, and jewelry for welcoming the warm weather.

For climates that still boast cooler weather during the spring season, there’s nothing better than a worn-in pair of jeans and a comfy, oversized sweater. Whether you’re a fan of overly destructed denim or polished skinny jeans, there’s no question that you’ll be able to find that perfect pair that hugs you in just the right way on Tobi’s website. And no fear to those uber trendy gals who love making a statement, as you’ll find some outrageous denim designs that will make your spring styling stand out for sure!

Pair your crazy skinnies with a more classically designed lightweight sweater, that’s great for cool mornings and brisk evenings. We love neutral pieces, and Tobi loves them too, so creating a balance between your tops and bottoms will be no trouble at all.

Spring isn’t all about bright colors. Black takes precedence in any season, whether you’re in NYC or the middle of Montana. Adding a simple black dress to your spring closet is a must, and finding one at Tobi couldn’t get easier, as they have Little Black Dress as a whole entire category! Top your new LBD with a coordinating lightweight jacket, for a fully cohesive look and a sleek profile that will easily take you from spring right into fall and winter.

About Tobi

Headquartered in Los Angeles, this online retailer designs, produces, and sells women’s fashion apparel, shoes, and accessories. From their buyers to their in-house design team to their fulfillment center to their photography studio, Tobi takes utter pride in not only their fashion forward designs, but being a technologically advanced company from their love of coding and analytics to online marketing and branding, providing their customers with an always evolving and innovating business model.

Boody Eco Wear

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Fashion can be good for you and Mother Earth when you choose clothing made from natural, earth-friendly materials. Clothing can be made in a way that is safe for the planet, and it turns out that clothing can be extremely high quality and comfortable at the same time. Everyone wins when you choose to shop with Boody.

There is nothing like a pretty tee. The Scoop Top by Boody has a sweet, scooped neckline and the 3/4 length sleeve makes it comfortable for any season. This is a great top to toss in a suitcase when traveling. It won’t wrinkle all up and looks great with casual or more dressy outfits. Pair it with leggings and go on a hike or tuck it into a pretty skirt with some heels for a date night. The Scoop Top from Boody is stretchy and soft. That is true of all the garments from Boody, which is why we love this brand so much. It is available in black and white. If you packed both tops on a trip with different bottoms you could make multiple outfits by mixing and matching, allowing you to pack light and pack comfortably!

Your quest for the perfect tank can end here. The Bamboo Tank Top from Boody is the best! This tank hugs your shape and stays in place. Wear it as a layer or by itself. It matches everything. It is just the right length to cover the top of your pants or skirt and you won’t feel like you are tugging on it all day long. The softness of the bamboo rayon is like no other fabric you’ve ever experienced. Available in black and white, you will want to own both.

We have found the perfect Crop Leggings and they are made by Boody! Seriously, you will want to wear these every day, so you might want to order more than one pair. Like everything Boody makes, these leggings are extremely soft and stretchy. Their versatility cannot be beat. Pair them with a tee and sneakers for a casual look or with a tunic and heels for a night out. They match everything and you will love wearing them, day after day. Made with bamboo, they hit just below the knee and hug your curves just right.

About Boody

Boody is an Australian clothing company on a mission to make clothing that people love while loving the earth at the same time. We love socially responsible companies and this is one of the best. Sold online and at retailers all over the world, Boody creates all their garments with high standards when it comes to comfort and sustainability. They use bamboo grown in regenerating forests that requires far less water than traditional cotton. Everything they make is thermoregulating, breathable, and eco-friendly, and their classic stylings make Boody clothing a brand that everyone can wear all year round.

Cabana Life

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While we worship the sun all summer long, we still need to take care of our delicate skin and protect it from the not so nice consequences of too much sunshine. Cabana Life has got you covered, literally! Their rash guards and cover ups protect your skin and let you keep your style at the same time. Everything Cabana Life offers comes in beautiful patterns with gorgeous details.

The Cabana Coast Zipper Rash Guard is one of Cabana Life’s best sellers. This pattern is just as pretty as any bikini but gives you so much more protection and coverage. If you are spending all day in the sun this rash guard is exactly what you need. Pair it with your favorite bikini or swim shorts when you are going to be near the water. If you plan on walking around all day long somewhere sunny, like a theme park, the rash guard can double as a shirt. You will stay cool but avoid the dreaded sunburn. You get 50+ UV protection and it is easy to get on and off with the zipper at the shoulder. This top is breathable and blocks 98% of UVA and UVB rays. If you do splash around, it dries quickly so you stay comfortable.

For a pretty little beach cover up that is more like a dress, you will love the White Embroidered Terry Tunic. Like everything Cabana Life creates, this tunic offers 50+ UV protection, blocking 98% of UVA and UVB rays. The a-line shape is feminine, and you can easily put this on after a day at the beach with your favorite sandals and head straight out to dinner or drinks. Made of terry cloth with blue embroidered detailing around the neckline and pockets, it has a bohemian style that is oh so stylish. This tunic is a must have for any beach or tropical vacation.

About Cabana Life

Cabana Life combines fashion with function by offering stylish clothing with 50+ UV protection through their patented SkinSafe Technology. Their collection offers a variety of sun protective clothing essentials including bathing suits, hats, cover-ups, tunics, shirts, and pants for the entire family. After being diagnosed with a malignant melanoma at age 26, Melissa Marks Papock, Cabana Life founder and president, discovered that her ordinary, lightweight clothing was hardly protecting her skin the way she thought it was. In fact, she found that a simple white t-shirt has the equivalent of SPF 5! It was then that her doctor informed her that she should be wearing sun protective clothing. But when she saw what was available, she realized why people werent wearing it. There was clearly a need for comfortable AND stylish UPF clothing. So, with the help of her husband (who also battled skin cancer), they formed Cabana Life.

Off The Beaten Track

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We are loving fashion sneakers this spring; shoes that can bypass the gym, but still keep your feet comfy and secure, all while ensuring a hip, stylish look to your wardrobe. As moms and women, we are always on the go, and sometimes sandals and heels just aren’t practical, but we still want an element of chicness to our public appearance. That’s why you must pick up at least one pair of sneakers this spring, and we’re not talking about Nikes or Adidas.

Off The Beaten Track has the perfect spring sneakers this season, the Khora collection, featuring a unique leather cutout design, contrasting leather details, and lightweight bottom. In your choice of five fabulous colors, these are the ultimate spring shoes that you’ll be grabbing every time you go out the door, whether you’re wearing a cotton dress or white skinny jeans.

About Off The Beaten Track

Off The Beaten Track (OTBT) is a women’s footwear brand that believes in providing shoes to those who have an incurable case of wanderlust, those who live and breathe for adventure, and for those who walk the road less traveled. They offer all genres of women’s footwear, from sneakers and boots to flats and wedges, and everything in between, with their unique inspiration designs coming from music and culture. They believe in their brand as not just quality shoes, but as a lifestyle that encourages women to be unique, to wander, and to go off the beaten track.

Gudrun Sjdn

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If lightweight, flowing, and flattering clothing is your style, Gudrun Sjdn has the mix and match pieces to lighten up your spring and summer wardrobe this year. With a variety of solid and patterned tops and bottoms to choose from, selecting pieces that can be dressed up for day or night has never been easier. In addition to that, Gudrun Sjdn’s breezy and eco-friendly materials can take you from the heat of the day to the cool evening air comfortably.

No matter where you live, a few organic cotton tops are a staple every season! Available in solid eco-cotton and spandex with a rounded neckline or a bold, block striped pattern, these long sleeve jersey tops can be mixed and matched with anything for simple and casual everyday wear.

Pair a solid top with Gudrun Sjdn’s adorable “Stripe” Pants in eco-cotton for a fun and playful look all day!

These incredibly cool woven pants are gloriously lightweight, made from organic cotton and sporting a variety of stripes, all within one design, making them comfortable and not the least bit boring to wear!

For a bit more polished look that can take you from day to night, work to cocktails, pair one of the striped tops with the soft, form-fitting solid color linen/cotton pants.

With black being the simplest and most classic choice, these practical pants feature an elastic and drawstring waist with a little extra width in the legs and a puff at the cuff for a trendy and stylish selection.

Whether you work in an office or just get chilly in the evenings, Gudrun Sjdn’s black blouse jacket in linen/cotton is a perfect match with their linen/cotton pants. With a flattering style that is flared from the waist down, this lightweight jacket features a slightly irregular texture, pockets, and mother-of-pearl buttons.

For a softer option featuring the same feminine flair but in a patterned print rather than a solid, the standard fit cardigan in linen/eco-cotton is a comfortable alternative to a jacket. With a narrow stripe on the body and a wider stripe on the sleeve, this button closed cardigan can be paired with pants or even a dress for a casual or evening look.

Finally, Gudrun Sjdn’s dress in eco-cotton is a must-have for moms! This long, sweeping dress made of lightweight cotton jersey will be your go-to no matter which of the four available colors you choose.

Soft to the touch, this cool cotton feels glorious on your skin as it swirls around, flattering any figure. With an inverted front pleat, pockets, and a generous fit, this light and airy dress is perfect for hot summer days and cool summer nights!

Finally, as the weather warms up, put away those boots and show off those toes with a pop of color and a cute, comfy sandal. Gudrun Sjdn’s stylish leather sandals with a cork sole feature wide straps across the toes, a crossed strap over the instep, and a clasp around the ankle.

About Gudrun Sjoden

Founded in 1976, Gudrun Sjdn is an international clothing company still run by the original owners. With an eye toward colorful solids and playful patterns, this company designs a variety of clothing using eco-friendly materials and practices with an unmistakable emphasis on sustainable Scandinavian design. Gudrun Sjdn’s design concept is to create clothing you can mix and match for every season for women of all ages, shapes, and sizes. Inspiring to spread happiness and making everyday a little more beautiful, Gudrun Sjdn’s cheerful designs are meant to complement the shopper’s personality and style. Creating long lasting clothing with sustainable, durable materials is this company’s most important contribution to a greener, more wonderful world.

All these fashion brands create high quality, thoughtful clothing and shoes that are stylish and comfortable. That’s why they are our favorites! As spring rolls into summer, make sure your wardrobe is ready to keep up with whatever plans you have this sunny season. If you are taking a vacation, you could pack your bag with all these brands and would look amazing and feel even better for your entire trip.

Photo Credits: Dani Nicole Photography, EveryAvenueGirl