Posts Tagged ‘digital marketing’

Momtrepreneur 101: Businesses You Can Run From Your Home

With varying maternity leave and the high cost of childcare, the decision to leave the workplace after kids isn’t an easy one, but a reality for many families. Sticking with a 9 to 5 might not be feasible, but home-based employment is becoming easier to access.

Working from home is never easy, and managing a business with little ones underfoot is more challenging than even the sternest board members. Once you’ve found the schedule and business that works best for your family, staying at home can be a rewarding (and compensated) way to spend your time.

We’ve rounded up a few of our favorite work-from home mom jobs that are making it more accessible for families to maintain a two income household throughout childhood.

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Momtrepreneur 101: Understanding Google Analytics

Having a website is a necessity for launching a new business. Whether you are a photographer, blogger, or a consultant, creating a place for potential customers to find you online is the most important step towards becoming an entrepreneur.

Launching a website is nothing like the Field of Dreams [If you build it, they will come]. Through hard work, a good foundation for SEO, and a solid hustler attitude your website can become a destination for identifying new customers and communicating with existing ones.

Need to install Google Analytics? This tutorial can get you started.

Once you’ve established a website, Google Analytics is how you know for certain if people are finding you, or if you are just shouting out in the void. At first Google Analytics can look like a foreign language, and while there are many things you can dive into in analytics, we’ve outlined the basics below.

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Momtrepreneur 101: Using Search Engines For Your Mommy Blog

Launching a new blog is hard enough, understanding all the nuances of how to be successful on the internet doesn’t have to be another part of the puzzle. Whether you are starting fresh or working on an existing site, improving how your website appears in Google will increase the number of visitors to your posts and grow the number of followers you have.

Google (and Bing, Yahoo, and all the other search engines) use algorithms to determine what their users are most likely looking for and serve relevant content. With strong content and an eye for search engine optimization (SEO), you can help increase where your site appears.

Today, we’ll share some best practices for how Mommy Bloggers can create a strong foundation for search engines and bring more readers to your posts.

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Momtrepreneur 101: SEO For Photographers

Photography is one of the most competitive businesses to be in. Years of study, high quality equipment, and a passion for capturing memories help photographers get started in the industry, but ultimately finding new customers is what will keep your company in the black.

Search Engine Optimization (SEO) is key to building a website that drives new customers to your business. If you can’t be found online, it’s challenging to launch and grow a business long term. We’ve put together a list of SEO basics that will help improve your photography website and give you the skills to start making small changes that can grow the numbers of visitors to your website.

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