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At the end of the day, when you’re filling up the tub and tossing the toys inside, you’re probably too exhausted for bubble baths and bath crayons, playing boats and rubber duckies; you just want the kids in and out, clean and smelling good. The last thing on your mind is what’s inside the bath products you have lined up on the soggy shower shelf. But, you probably should pay a bit of attention to the liquids, gels, and sprays that are coating your kid’s skin and hair on a daily basis. Most of them aren’t as pretty on the inside as they look on the outside.

There are a slew of toxic and no-good chemicals and ingredients inside shampoos, conditioners, and body washes, even those that are marketed for kids. Don’t believe it? Read Protecting Your Child’s Head: Shampoo Ingredients to Know for the low down on the nasties that are inside that adorable pink bottle.

Since we love our kiddo’s crazy bed head and their silky soft skin so very much, we don’t want to bring it any harm. That’s why we love finding new brands that are changing the way hair and body care is formulated, giving us a safer, and just as good, alternative to keeping our kid’s squeaky clean.

Fresh Monster is one new brand that is on our radar. Their haircare and body care products were created by two women with legit credentials: passionate and loving moms and rockstars in the personal care industry. Using their previous, extensive experience working with household name personal care brands and their know-how in nightly bath sessions with wiggly kids, Jean Sim and Irena Todd have brought a natural, 100% toxin-free line of kid’s haircare to the market and to moms everywhere.

They currently offer a Detangler, 2-in-1 Shampoo + Conditioner, and Shampoo and Body Wash available in several scents, such as Coconut, Watermelon, Ocean Splash, and good ‘ol Fragrance Free. All Fresh Monster products are natural as can be, proudly boasting:

  • NO Sulfates
  • NO Parabens
  • NO Phthalates
  • NO Dyes
  • NO Synthetic Fragrances
  • NO BPA
  • NO Gluten
  • NO Soy

All Fresh Monster products are plant-based, made with all-natural botanical and fruit extracts and dermatologist tested, even for sensitive skin. They are made in the USA and certified cruelty-free by PETA, so give your dog a hug. The Whole Foods and the Environmental Working Group gives them a big thumbs up as well.

Besides the reassuring lack of not so great ingredients and a reasonable price point – which all parent’s can appreciate, especially when it comes to natural products – the bottles are super kid-friendly, with monsters looking oh so happy to be getting bubbled up and scrubbed down. We’ll try anything we can to coax our children into the tub, even if it’s the friendly face of a silly monster on a shampoo bottle. Hey, if it works, great! If not, work fast…

Our Daily Mom SPOTLIGHT section is chock full of the latest and greatest brands and products that we personally use and love. Be sure to keep up with us via our newsletter so you don’t miss the next big thing!

Photo Credits: Dani Nicole Photography

Joel Muniz Kodmxennaas Unsplash



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