Are you getting ready to launch your first business? Maybe you’ve seen some amazing videos posted by another TikTok business that saw a huge engagement. Are you wondering how you can do the same? Does trying to come up with ideas for TikTok business videos seem overwhelming? If these questions are keeping you up at night, stick around! We’ll answer all of your TikTok business questions. You’ll learn about some common misconceptions people have with TikTok, why TikTok is the best social media app for your business, and we’ll give you some simple video ideas to get you started.
Common TikTok Misconceptions
It’s Only for Kids
While the majority of its users are teenagers, studies have revealed growing numbers of TikTok users among members of the Generation Y group (ages 25-40). And while most of its users might be teenagers now, those teenagers are going to grow into adults who’ll continue to use TikTok. Get your business going on TikTok now and watch your audience grow!
It’s Only for Entertainment
If you think you have to be a star dancer, lip-syncer, or comedian to be successful on TikTok, think again! It’s also worth mentioning that there are currently 33 billion videos with #education on TikTok. Other popular categories include #selfhelp with 2 billion, and #diy with 181.6 billion videos. Gone are the days when only dancing and singing dominated TikTok. There’s an audience for just about every video. If your TikTok business promotes self-help, awareness, or other informative videos, there’s someone out there who will watch them.
TikTok Business Brands Have Free Reign Over the Music Library
A word of caution! When you sign up for TikTok, make sure you go into “Settings & Privacy,” select “Manage Account,” and “Switch to Business Account.” The music licenses available to TikTok business accounts are different from the music licenses available to everyone else. Unfortunately, that means your TikTok business might not be able to use some of the more popular music clips. The good news is TikTok has a commercial library of musical clips and sound effects you’ll be able to use. The selections in this library will continue to grow over time.
TikTok Is Better Than Other Social Media Sites for Promotion
Social media sites like Facebook and Instagram aren’t as good for businesses as TikTok. This is due in part to to their algorithms. When a consumer “likes” a business page or a post, Facebook will fill your feed with more videos from that business. TikTok is a little different. This platform will place videos in your feed based on your interests. Users will see different videos from different users daily; not just the users they follow. This means when you’re using Tiktok for business, you’ll have a fair shot at getting your product seen by others on the “For You Page.”
The For You page
Every time you open TikTok, the landing page is always the For You page (FYP). Influencer Marketing Hub explains that landing on the FYP is considered by many to be the Holy Grail of TikTok. If a brand’s video lands on the FYP page, there is a higher chance of getting more engagement on that video. Online Tech Tips advises if you want your TikTok business to land on the FYP you need high-quality content videos that are short and follow TikTok trends. The easiest way to find out what’s trending on TikTok is to look at the Discover tab. This tab will show you what hashtags are trending. Use these hashtags as inspiration for the content you create.
8 Easy Videos to Boost Your TikTok Business
Introduce Your Business
According to Social Media Perth, it’s always a good idea for businesses to combine entertainment with information. Look for a way to educate your audience in a fun, lighthearted way. Attempting your first video can feel intimidating but it doesn’t have to. If you’d like to start making TikTok videos but don’t know how to get started, Boosted by Lightricks has a few suggestions.
- Start with an introduction video. Introduce yourself. Tell people who you are and what inspired you to go into business for yourself.
- Introduce your staff. Even if your staff consists of your significant other or your kids, take the time to let your viewers see the individuals who help your TikTok business.
- Show the public where you work. Give them a tour of your workspace. Workspaces don’t have to be fancy. Even if your office is a nook in your kitchen, your viewers will get a kick out of it.
- Let viewers see what your day looks like. Share short video clips showing the various tasks you complete.
- Show off your furry coworkers. One last suggestion by Boosted by Lightricks is to show off your pets. Let your customers see your cats take charge of your workspace. Take a quick video of you and your dog going for a walk. Remember, Backlinko noted most people come to TikTok to relax and have fun. Don’t be afraid to brag about your beloved pet.
Take the time to show customers how your TikTok business packs up products for shipping, especially if you’re using eco-friendly packaging. FoodDive found that 67% of customers want their products shipped in environmentally-friendly packaging. 54% of customers choose which products to buy based on whether or not those products are shipped in eco-friendly packaging. We’re not saying you have to ship with eco-friendly packaging, but if you do, you should take videos of your products being packaged. A small detail like that might be all it takes to launch your business into the spotlight.
When packaging your products, consider throwing in a few surprises to give your customers a unique experience. Those surprises can include a sweet thank you card with a photo of your business team (don’t forget to include your furry friends in those pictures). Surprises can also include bonus products or free samples.
Customer Reviews and Unboxing Videos
If you have customers who did video reviews of your products or simple unboxing videos, ask if you can share those videos with your TikTok account. Animoto noted several reasons why unboxing videos can help boost your TikTok business. Customers are more likely to purchase your product after seeing a video of it.
Remember how we suggested giving your customers a unique experience when it comes to product packaging? Those unique experiences could turn into an awesome unboxing video experience. Animoto also recommends carefully positioning how your products and sweet surprises are packaged just in case someone does an unboxing video. Trust us! This is an awesome way to have your products featured on TikTok.
As stated on its website, TikTok’s mission is “to inspire creativity and create joy.” That being said, the content category that performs the best on TikTok is #entertainment. The Social Shepherd reports that as of June of 2022, #entertainment was used 535 billion times. Other popular hashtag categories include #dance with an estimated 181 billion users and #pranks with an estimated 79 billion users. Check out the latest trends on TikTok to see what others are doing. In the meantime, check out two fun video ideas in action.
Song Challenges. Song challenges are an easy way to engage with your customers while still showing your fun side. Bonus: they don’t require singing or dancing unless you want to. Here is one example of a song challenge you can try for your TikTok business. Song challenges like this require minimal effort and, if nothing else, would boost morale among your team.
@everyavenuelife Easy 70s music challenge to do with your parents. #70smusicchallenge #70smusic #musicchallenge #Christmas2020 ♬ Easy 70s songs – Amber Fares
Lip-Syncing. Lip-Syncing is another easy way to boost your business on TikTok. It doesn’t have to be complicated and if you’re looking for a sneaky way to introduce a new product use your workspace as the backdrop for the video. The video below is a perfect example of a fun and easy lip-syncing video you can do. It’s entertaining, requires minimal effort, and even features a furry friend.
Whatever you choose to post, make sure you keep track of the videos that get the most engagement from viewers. This will help you figure out how to tailor your content to your audience’s preferences.
How Often Should Businesses Post?
Now that you have some ideas on what you can post, let’s talk about how often you need to post to your TikTok business account. Boosted by Lighticks notes that one of the biggest mistakes businesses make with TikTok is not posting often enough. To stay on top of the competition, a TikTok business should be posting at least 1 to 2 times per day. The more often high-quality content is posted, the higher chances the business has of going viral.
What do you do if you don’t have time to post more than once a day? This is a fair question as many small business owners often wear multiple hats: sales, inventory, manufacturing, and social media manager. Plann has a solution for this challenge: content batching.
Content batching is the process of creating multiple social media posts with captions and hashtags all at one time and then scheduling them to post at specific times each day.
Scheduling a Social Media Post
There are several social media schedulers available. Some are free. Others require a fee. Sometimes it’s best to keep your business under one roof. That’s why we’re excited about TikTok’s Video Scheduler. With this feature, businesses can schedule up to ten days in advance. This allows business owners to set aside time during the week to create multiple videos for their TikTok business. The downfall of scheduling videos ten days in advance is that TikTok trends can change.
InVideo cautions that TikTok trends may only last 5-7 days.
While it pays to work ahead, especially when creating high-quality content, don’t work too far ahead on your TikTok business videos. Leave time for some spontaneous videos too. You never know what trend might inspire you to make a quick post.
READ MORE: How to Become An Influencer On Social Media
TikTok isn’t just for kids! Launch your TikTok business and gain followers and customers by showing a combination of entertaining videos as well as product videos. It will take time to see results but as long as you’re consistent – posting at least twice a day or more – you’ll get there. Were any of these suggestions helpful? We want to know! Tag us in some of your videos so we can see all the fun you’re having.
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